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romancing the client

Photoshop isn't just for photos.

In the custom invitations business, we create 'sketches' in photoshop, so our customers can accurately visualize the end result.

 

 

TOP LEFT Virtual proof for a trifolder invitation featuring a variety of materials.  The proof is to scale and type is overlaid in a vector program, remaining editable until approved. Then layers in photoshop become production files.

 

 

LEFT The finished invitation

 

 

BELOW, the process of branding the new ambulances of Falck US.

The client is a multinational corporation and designs had to be approved by overseas brand managers, so the lifelike imaging helped get the 'new look' approved, and communicated to the vehicle graphics company exactly how to wrap the trucks. 

 

BOTTOM The interior of the ambulances was mocked up for trim and upholstery colors as well.

 

 

before (photo)

after (mockup)

the real deal

mockups

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